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NATRUE’s Annual Assembly June 2016 features interactive sessions & GfK research

May 13, 2016

On Wednesday 1st of June, the natural and organic cosmetic sector will gather in Berlin for the annual NATRUE Members Assembly.

In addition to a summary of NATRUE accomplishments over the whole of 2015, GfK will present the insights of a cross-country study research commissioned by NATRUE which will reveal consumers expectations and level of awareness about natural and organic cosmetics from six European countries (Germany, France, UK, Italy, Sweden and Poland).

In the afternoon interactive sessions promise to be interesting and informative:

MARKET Trends – Amarijt Sahota – Organic Monitor
How will the Market for NOC’s develop within the next 10 years?


Claims and Regulations – Theresa Callaghan – CCI

How will Claims and Regulation contribute to the Market development or NOC’s over the next 10 years?

Social Media Marketing – Visibility – Lisa Brandstötter Boom Creative Lab

What are the best marketing strategies on Facebook and Instagram for Private Natural & Organic Labels to increase attention span, engage with the right audience and understand consumer needs?


Scientific Research Projects – Mattias Vey – IFRA

Which Scientific Developments should or could be adopted by producers of NOC’s to maintain or increase innovation in the sector of Natural and Organic Cosmetics?

Participation to the whole day is free of charge.
Membership to NATRUE is not a precondition for participation.

For more information please see the NATRUE website.